SEO Keyword Strategies: Get Targeted Visitors And Clicks

I have spent a lot of time, 5 years plus, in the Internet business of Search engine optimization. Over the years I have learned many a tricks some learned some self taught, all of which I plan to share with you on this blog. It is important to understand that an average net user likes to keep it simple and that his search for information is usually hinged on generic terms.Your target audience must be clear. For general audience just a generic keyword would do but for a more specific audience the generic keyword must become a keyword phrase for it to register in the ranking list for that type of audience. The simplest example is of the Java, which when searched would yield results such as type of coffee, motorbike brand, computer language etc. However, if your target audience was the nerdy lot, maybe Java programming or words to that effect would have been a better choice of keyword phrase. The language of the reader is an important input for example for the English speaking world reading from top left hand corner comes naturally but for an Arabic reader it is from right to left.

It has been found that on an average, an internet surfer loses interest in the text after about 250 words. Therefore when planning to insert keywords, do so by starting from the top left corner and have one or two keywords in the first 250 words. Search engines typically have these parameters as the building blocks. The other parts of written text which find favor with Search Engines are the title, paragraph and sub headings. Words written in Bold and Italics take preference over normal words in search engine logics. These are important parameters to factor your SEO keyword strategy. Remember, some keywords are very popular but they are also vying for competition on a search ranking list. So it may well be a better strategy to choose lesser popular keywords which may help your website rank higher on a search list. There is a very close similarity between keywords and movie stars. Both have finite longevity in public memory. So what was a 'buzzword yesterday may be out of fashion today and thus may not figure in the ranking list of search engines. Search volume logic is used by some Search Engines. This is a useful tool in estimating what volumes can be generated by a particular keyword. Old software such as Word Tracker is still useful in finding out which words are mostly being used. These are some of the tips for a good start in the SEO business.