Search Engine Optimization. The Internet Mantra

The principle of Search Engine Optimization, or SEO as it is popularly called, is part and parcel of the Internet. We have SEO consultants and experts who advise businesses on how to harness the power of the web with various advertising techniques for their products. The art of diverting an internet users 'clicks' on certain words to a specific website by using 'natural or algorithmic searches is called SEO.

Now to be an SEO specialist you need to have some serious nerdy qualifications. You must possess a deep interest to find out how a particular search engine works and how it arranges hierarchically the recommended websites based on a the search keyword. Understanding that requires the nerd to be conversant with the script of the major search engines providers viz. Google, Yahoo and MSN. Data mining of Internet trade news and information derived from related blogs is required to unlock the 'key'.

The biggies and even the small-time companies reportedly pay substantial amounts of money to the primary search engine providers to make certain that their products show up on the top ten in the ranking list of a search. The top ten search finds are important because most people tend to click through only the top ten sites ranked on the search result page. There is opposition to such practice from some quarters of the cyber society who consider it as unfair. Fair play protagonists call SEO consultants the Internet gold diggers. Is such criticism warranted? That certainly is a loaded question, but with no implicating data either way.