SEO Facts You Should Know

You probably know that Google is the number one search engine in the web today. What you probably do not know is that around 90% of your traffics to any site are directed by the Google search engine. This means that if you have a high rank on their search engine, you will have more visitors to your site. Now, if you want to increase your ranking in search engines, you must use SEO or search engine optimization. Search engine optimization is a tool which helps a website to have higher ranking on the search engines. Needless to say, hiring the right SEO company can mean profit for your website. However, finding a reliable company that can deliver its promises is the tricky part. You must therefore learn the basics of how search engine optimization in order to find one.

The first thing you should know is the right keywords. The importance of using the right keyword is something a reliable company knows about. These keywords are the first things Google and other search engines look for when ranking a site. This means that your site should use the right keywords that specifically target your market, use keywords that people use when searching and use keywords that can compete with the keywords of your competitor. How they can do this is something that the company should be able to explain to you.

Understanding URL and Title tags is the next thing you should understand. The same with the keywords, Google, in ranking your site uses your domain name and title tag. In order for your site to take advantage of this, you should therefore have your keyword in your domain name. Instead of just the name and the dot com, this will somehow make your site more specific. Placing your keywords not just closer but to the front of your title tag is also important.

Lastly, you should understand back links or other websites that are link to your site. You will have higher ranking if you have more links. Therefore, how they are going to submit your site to other directories and how they are going to go about linking your site to other websites is something you should ask when choosing for a company. Because there may be sites you particularly do not want to be linked to, this is important not just because it can increase your traffic and ranking.

These are just some of the basics of search engine optimization that can help you find the right SEO company. Take note, these are just the basics. Optimizing your site involves great deal of technical works. Which is why you should hire an expert. Nevertheless, a sign of a reliable company is the one that can actually make you understand how they will increase the traffic to your site. So do not hesitate to ask questions and do not waste your time talking with company that does not have a step by step plan in how they will go about the job.